Last updated: May 2026 — James Whitfield, Brightearthconsulting
At Brightearthconsulting (brightearthconsulting.co.uk), we believe that honesty and transparency are the foundation of trustworthy casino reviews. This page explains exactly how our website operates commercially, how affiliate relationships work, and why those relationships never compromise the independence of our editorial content.
This disclosure applies to all content published on brightearthconsulting.co.uk and is maintained by site owner and lead reviewer James Whitfield. It is fully compliant with the guidelines set out by the Federal Trade Commission (FTC) and consistent with UK consumer transparency standards.
Brightearthconsulting maintains affiliate partnerships with a number of online casino operators featured in our reviews and recommendations. This means that when you click a link on our website and subsequently register or deposit at a casino, we may receive a commission or referral fee from that operator.
This commission comes at no additional cost to you. You will not pay more, receive fewer bonuses, or be treated differently by any casino because you arrived through a link on our site. The financial arrangement exists solely between Brightearthconsulting and the operator.
Links to casino operators throughout our review pages, comparison tables, and recommendation lists are often affiliate links. These links are tracked using unique identifiers that allow operators to attribute new sign-ups back to our website. The process works as follows:
The existence of affiliate relationships does not influence, shape, or determine the content of any review or recommendation published on this website. James Whitfield evaluates every non gamstop casino using a consistent, structured methodology regardless of whether an affiliate agreement is in place.
Operators are never paid to receive positive coverage. Casinos that perform poorly in our testing receive honest, critical assessments. We will decline or terminate affiliate arrangements with operators we cannot in good conscience recommend to our readers.
James Whitfield brings direct, hands-on experience to every casino assessment published on this site. Each review is built around the following evaluation criteria:
No casino receives a recommendation on brightearthconsulting.co.uk without passing this full evaluation process. Scores and verdicts reflect genuine findings, not commercial incentives.
James Whitfield is the owner, author, and principal reviewer at Brightearthconsulting. With extensive hands-on experience reviewing online casinos operating outside the UKGC framework, James applies a rigorous and objective standard to every assessment. His goal is to provide UK readers with accurate, honest, and genuinely useful information so they can make informed decisions about where they choose to play.
If you have any questions about our affiliate relationships, how we earn revenue, or how our reviews are produced, you are welcome to contact us directly through the contact page on brightearthconsulting.co.uk. We are committed to answering any queries openly and honestly.
Last updated: 2026 — Brightearthconsulting, operated by James Whitfield.